Marketing with Raine & Horne
Reaching prospective buyers
A carefully planned, well-executed marketing plan will bring the best result. Your agent will recommend a suitable marketing campaign. The program will set out a period for promotion, various media to be used and cost. Each program is carefully prepared to suit your individual property. The agent is responsible for carrying out the campaign, which will generally include:
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Advertising
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Signboard
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Newspaper editorial
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Letterbox drop-flyer
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Property magazines
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Exclusive Raine & Horne Market Monitor
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Various Internet Website Listings including; Realestate.com.au, REIQ and our own website
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Open homes
Agency Agreements
When you engage a real estate agent to sell your property, you must sign a contract called an agency agreement. This is legally binding and authorises an agent to act on your behalf in relation to the sale of your property. The agreement usually has a specified term and includes an estimate of the selling price, services the agent will provide and commission you must pay. It may also include advertising and marketing costs.
There are different agency agreements. The most common are:
1. Exclusive agency agreement
Exclusive agency agreements give the agent exclusive rights to sell your property.
2. Open agency agreement
This lets you list your property with several agents but many agents will only agree to exclusive listings. You pay a commission to the agent who finds the buyer. Open listings are not available in all states or territories.
3. Auction agency agreement
This is effectively an exclusive agency agreement where the property is listed for auction.
