Dee Why / Collaroy Blog

In the past, it was almost unthinkable not to list a property in spring and summer – the traditional selling seasons for real estate. This belief was not based entirely on fact, and now a winter sale is promoted as a logical strategy for several reasons.

Fewer sellers in winter
Raine & Horne research has revealed there could be up to 15-20% fewer properties on the market during winter than the warmer months.

Yet, buyer numbers remain consistent in winter because people seek new properties on the Northern Beaches due to reasons such as a job relocation, because the kids are moving schools, or they’re upsizing or downsizing. None of these motives for selling are linked to the seasons.

Same rules apply to a winter sale
If you do list your property for a winter sale, the same rules apply as if you were presenting your property in the warmer months.

Your Raine & Horne Dee Why Collaroy agent can help with some handy hints to ensure you maximise your property’s potential if you choose a winter sale.

Take advantage of natural light
In winter, natural light appeals to most buyers, so do your research and schedule your open house at the time of day your property is at its brightest. Properties with a north facing yard or deciduous trees that lose their leaves in winter will be inundated with natural light in winter and may, therefore, stand out from the competition.

Warm and inviting
A warm, inviting home will always tick boxes with buyers. At the same time, the property must be free of damp and mould on the inside. A blazing fire, flickering candles and soft music will also help buyers warm to your home this winter.

Don’t forget the curbside appeal
Also, take the time to inspect your home’s exterior and address any potential issues before the winter open house. Ensure the fences are well-maintained, along with the driveway, letterbox, the front door, lawns and hedges. Don’t be afraid to slap on some paint if required.

If you are seeking to list your house or apartment this winter, contact Raine & Horne Dee Why Collaroy on (02) 9971 9000 today to discuss the merits of a winter sale.