Raine & Horne shores up major Sydney market

Australia's fastest growing real estate Superbrand has started 2019 with a bang by launching its eighth office on Sydney’s lucrative North Shore, Raine & Horne Pymble / Gordon.

Experienced North Shore sales agent, Wayne Walter will lead the new office.

Mr Walter who started in real estate in 1994 has worked with another major brand in sales and in corporate management roles over the past 17 years and is a former Real Estate Institute of New South Wales award winner.

Raine & Horne’s commitment to digital technology proves the decisive factor

Raine & Horne’s industry-leading digital technologies such as Amplify proved central to Mr Walter’s decision to join the 136-year-old global real estate firm.

Amplify uses Facebook, Twitter, Instagram, and the Google Ad network to target more active and passive buyers who are increasingly using social media platforms to sell and buy real estate.

“Amplify is brilliant at using social media platforms and search engines to market properties and is very reasonably priced,” said Mr Walter.

“Raine & Horne offers everything I need to provide my clients with exceptional service.”

Networking and business referrals

The ability to network with and the opportunity for business referrals with the other 300 Raine & Horne offices in Australia as the firm’s extensive global network is another significant drawcard for Mr Walter.

“I also thought it was important to be part of a family business network and I was impressed with Executive Chairman Angus Raine and CEO Brian Reid when I met them and the firm’s investment in state-of-the-art technologies.”

A resident of the Upper North Shore, Mr Walter said that he is delighted to have an opportunity to work close to his home. “I want to be close to my three children who are attending local Schools.”

“I also want to be able to walk out the front door and be at work.”

He added, “Opening Raine & Horne Pymble / Gordon is an opportunity to stamp my style on a real estate office on the Upper North Shore with the backing of a trusted brand.”

North Shore property market expert

As a long-time Upper North Shore resident, Mr Walter will service Pymble, Gordon, Killara, Lindfield, and Roseville.

A former small business owner who ran a building and scaffolding business with 32 employees before starting in real estate, Mr Walter says his corporate experience will prove invaluable to his role as the Principal of Raine & Horne Pymble / Gordon.

“In my corporate role, I managed five real estate offices in Sydney’s Northern Suburbs. I was responsible for profitability, setting budgets, recruitment, management of staff, training and coaching.”

“However, my core strength is real estate sales. The most enjoyment for me personally is being with my clients and helping them achieve their goals. It’s usual for my clients to become lifelong friends.”

“I’m very confident in my ability to build a business and in the communications skills that I have to deliver quality advice to buyers and sellers.”

Outlook for 2019

Looking ahead to 2019, Mr Walter says real estate agencies will have to work hard to service their clients. “Successful agencies will offer vendors and landlords candid advice, especially around pricing,” he said.

“We will deliver exceptional services which will be at the core of my community-based business, but we are finding the market is still very reasonable.

"This region has recorded 89% growth over the last six years and with so many long-term owners with up to 50 years in this market, short-term market fluctuations don't affect them as much. Their homes are goldmines.”

For sales and property management enquiries in Gordon, Pymble, and surrounding suburbs, contact Raine & Horne Pymble Gordon on 02 9416 0488 or visit the office at Ground Floor, 810 Pacific Highway, Gordon.