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Animated ampersand aims to revitalise 130-year-old Raine & Horne Brand

Real estate agent Raine & Horne has launched a multi-platform media campaign to ramp up its 130 year old brand.

The ‘Raine & Horne & You’ campaign created in collaboration with advertising agency Muscle Marketing and animation agency FSM brings the brand’s signature ampersand to life in a campaign including four animated TV ads. It also runs across digital and local area marketing activities, and includes a campaign URL and dedicated YouTube channel.

Raine & Horne CEO Angus Raine said the driving force behind the campaign strategy is the company’s vision statement that embraces positive partnerships and focus on the customer.



Things You Didn’t Know About Raine & Horne

  • Raine & Horne got its start looking after Vaucluse House and the expansive Wentworth Estate on behalf of famous 19th Century politician, human rights activist and publisher, William Charles Wentworth.

  • Raine & Horne secured another early break in 1883 when it sold the Cooper Estate on behalf of emancipist Daniel Cooper.

  • Raine & Horne is still 100% family owned and in the hands of its fourth generation.

  • The first suburban office was opened in 1968 in the Roma Arcade in Double Bay, Sydney.

  • The first franchise office was at Liverpool, Sydney in 1976.

  • In 1982, the 100th office was opened in Armidale, NSW.

  • Longest serving employee was Mr Harold Horsley, who chalked up more than 60 years.

  • Company partiarch Max Raine joined the firm in 1950.