Raine & Horne is partnering with the No. 1 Chinese international real estate portal, Juwai.com

Who is Juwai and why will their partnership with Raine & Horne help me sell my house faster?

June, 2014 by

Raine & Horne is partnering with the No. 1 Chinese international real estate portal, Juwai.com.

This is a significant win for Raine & Horne customers because a property appearing on Juwai.com has the potential to reach a unique exclusive and unique audience of 1.5 million potential buyers every month. Furthermore, it won’t cost you a single Yuan to market your property on Juwai, which is a dominant online force with Chinese speaking buyers in Singapore, Malaysia, Hong Kong, Australia, USA, and the UK [i].

Under the partnership, Juwai.com becomes the exclusive Chinese-language marketing partner for Raine & Horne. In other words, Juwai.com will automatically market, in China, every single Raine & Horne residential, commercial and rural listing, including email direct marketing, advertorials, feature properties, translation and Chinese-language brochures and webpages.

This is a big deal as Australian real estate is well and truly on the radar of Chinese investors. Chinese investment in Australian property climbed 149% over the most recent financial year to a new high of A$5.9 billion, making China the number one source of international property buyers in Australia.[ii] After the United States, Australia is the second most popular country in the world for Chinese buyers on Juwai.com.

Why? Chinese investors are seeking:

  • Yields and capital gains

  • Educational opportunities for their children

  • International diversification in their investments

  • An attractive lifestyle and the opportunity to live overseas for business or emigration – many wealthy Chinese have a primary residence in Beijing, and second homes in Australia, the US and the UK

In order, the Australian locations that receive the most Chinese buyer interest are: Sydney, Brisbane, Melbourne, Gold Coast and Adelaide[iii]. We are also pleased to tell you that Chinese-speaking buyers are starting to make their presence felt in regional centres too, so if you’re considering selling your property today and want to take advantage of Chinese investment interest, call your local Raine & Horne office today or visit rh.com.au.


[i] Sources: Google Analytics, Alexa, CNZZ, Chinaz.cn and Aizhan.com
[ii] Foreign Investment Review Board, Annual Report 2012-13
[iii] Based on Juwai.com user data, 2013. 82% of Juwai.com users are from mainland China. 18% are from other countries.