Official Superbrand

Raine & Horne has achieved enviable status as an officially recognised Superbrand. It was voted as one of Australia’s most trusted brands by the Superbrands Council, a voluntary panel of highly respected and experienced individuals from the fields of business and marketing.

Raine & Horne shares this enviable rating with the likes of iconic Australian brands such as Qantas, Vegemite, Woolworths and Myer.

 Brand evolution

Iconic Australian brand Raine & Horne is a household name. Since 1983, the brand has been associated with the Australian real estate industry. As the company has grown, so too has its brand awareness.

 

In the second decade of the 21st century Raine & Horne refreshed its brand and launched a renovated identity, combining the brand’s many strengths with a sophisticated, contemporary design and welcoming feel. The refreshed brand identity encapsulates the organisation’s genuine care and respect for people, which is the core passion of the Raine & Horne network.

The Raine & Horne continues to strengthen, grow and evolve.

Raine & Horne has always been a company at the forefront of innovation. In 2011, we refreshed the brand and relaunched a clean and contemporary identity, combining Raine & Horne’s many strengths with a sophisticated, modern design and welcoming feel. The rejuvenated brand identity encapsulates Raine & Horne’s genuine care and respect for people, which is the network’s core passion.

& Ampersand

At the core of our identity is a unique ampersand symbol, which represents our strategy of ‘Positive Partnerships’. At Raine & Horne, building positive partnerships between ‘vendors & buyers’, ‘agents & vendors’, ‘agents & buyers’ and ‘property managers & tenants’ is our most important goal. We are committed to providing you personalised service with clear, jargon-free communication.

& Superbrand

Raine & Horne was voted one of Australia’s most trusted brands by the Superbrands Council, a voluntary panel of highly respected and experienced individuals from the fields of business and marketing. Moreover, Raine & Horne shares the prestigious Superbrand mantle with the likes of commercial icons such as Qantas, Vegemite, Woolworths and Myer.

& Cutting Edge Technology

As well as using traditional marketing tools, we can ensure your property’s promotional and digital strategy is second to none. The Raine & Horne website (www.rh.com.au) provides unparalleled search engine optimisation (SEO), and consistently handles approximately 770,000 page views and over 1,000 property alerts sent to qualified buyers every month. Combine this reach with a comprehensive and integrated marketing campaign approach and Raine & Horne provides a distinct advantage over the competition.

With a network of over 340 offices worldwide Raine & Horne’s global database reaches more than one million clients, which means your property will benefit from the worldwide exposure our international brand offers.

& Innovative Marketing

We are experts in cost-effective, high-impact marketing which reaches the broadest range of buyers and, more importantly, the right target market. Our bespoke marketing campaigns utilise the web, database, local and daily print media advertising, editorial, brochures and signage to show your home off to its best advantage to buyers. We only use the very best real estate photographers, copywriters and floor-planners to showcase your property.

Things You Didn’t Know About Raine & Horne

  • Raine & Horne got its start looking after Vaucluse House and the expansive Wentworth Estate on behalf of famous 19th Century politician, human rights activist and publisher, William Charles Wentworth.
  • Raine & Horne secured another early break in 1883 when it sold the Cooper Estate on behalf of emancipist Daniel Cooper.
  • Raine & Horne is still 100% family owned and in the hands of its fourth generation.
  • The first suburban office was opened in 1968 in the Roma Arcade in Double Bay, Sydney.
  • The first franchise office was at Liverpool, Sydney in 1976.
  • In 1982, the 100th office was opened in Armidale, NSW.
  • Longest serving employee was Mr Harold Horsley, who chalked up more than 60 years.
  • Current chairman Max Raine joined the firm in 1950.