The Power of Our Brand

The Raine&Horne Brand

Iconic Australian brand Raine&Horne is a household name. Since 1983, the brand has been associated with the Australian real estate industry. As the company has grown, so too has its brand awareness.

Raine&Horne has achieved enviable status as an officially recognised Superbrand. It was voted as one of Australia’s most trusted brands by the Superbrands Council, a voluntary panel of highly respected and experienced individuals from the fields of business and marketing. Raine&Horne shares this enviable rating with the likes of iconic Australian brands such as Qantas, Vegemite, Woolworths and Myer.


At the core of our identity is a unique ampersand symbol, which represents our strategy of ‘Positive Partnerships’. At Raine&Horne, building positive partnerships between ‘vendors & buyers’, ‘agents & vendors’, ‘agents & buyers’ and ‘property managers & tenants’ is our most important goal. We are committed to providing you personalised service with clear, jargon-free communication.

Cutting Edge Technology

As well as using traditional marketing tools, we can ensure your property’s promotional and digital strategy is second to none. The Raine&Horne website ( provides unparalleled search engine optimisation (SEO), and consistently handles approximately 770,000 page views and over 1,000 property alerts sent to qualified buyers every month. Combine this reach with a comprehensive and integrated marketing campaign approach and Raine&Horne provides a distinct advantage over the competition.

With a network of over 340 offices worldwide Raine&Horne’s global database reaches more than one million clients, which means your property will benefit from the worldwide exposure our international brand offers.


We are experts in cost-effective, high-impact marketing which reaches the broadest range of buyers and, more importantly, the right target market. Our bespoke marketing campaigns utilise the web, database, local and daily print media advertising, editorial, brochures and signage to show your home off to its best advantage to buyers. We only use the very best real estate photographers, copywriters and floor-planners to showcase your property.