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Official Superbrand

Raine & Horne has achieved enviable status as an officially recognised Superbrand. It was voted as one of Australia’s most trusted brands by the Superbrand’s Council, a voluntary panel of highly respected and experienced individuals from the fields of business and marketing. Raine & Horne shares this enviable rating with the likes of iconic Australian brands such as Qantas, Vegemite, Woolworths and Myer.

Brand evolution

Iconic Australian brand Raine & Horne is a household name. Since 1883, the brand has been associated with the Australian real estate industry. As the company has grown, so too has its brand awareness. 

In the second decade of the 21st century Raine & Horne refreshed its brand and launched a renovated identity, combining the brand’s many strengths with a sophisticated, contemporary design and welcoming feel. The refreshed brand identity encapsulates the organisation’s genuine care and respect for people, which is the core passion of the Raine & Horne network. The Raine & Horne continues to strengthen, grow and evolve. 

Things You Didn’t Know About Raine & Horne

  • Raine & Horne got its start looking after Vaucluse House and the expansive Wentworth Estate on behalf of famous 19th Century politician, human rights activist and publisher, William Charles Wentworth.
  • Raine & Horne secured another early break in 1883 when it sold the Cooper Estate on behalf of emancipist Daniel Cooper.
  • Raine & Horne is still 100% family owned and in the hands of its fourth generation.
  • The first suburban office was opened in 1968 in the Roma Arcade in DoubleBay, Sydney.
  • The first franchise office was at Liverpool, Sydney in 1976.
  • In 1982, the 100th office was opened in Armidale, NSW.
  • Longest serving employee was Mr Harold Horsley, who chalked up more than 60 years.
  • Current chairman Max Raine joined the firm in 1950.