Amplify will put your property in front of more buyers

By Angus Raine, Executive Chairman
APRIL 1, 2018

Almost daily the news media and the investment banking community is falling over themselves to talk down the prospects of real estate, Australia’s favourite asset class.

Shrewd vendors can take the sale of a property into their own hands with the help of Amplify.

If you missed the fantastic media coverage of Amplify, it is the most globally successful digital marketing platform available to the property industry today. Moreover, I’m proud to say that Raine & Horne is the only real estate company in Australia with exclusive access to this powerful and highly targeted advertising tool that will help sell your home or investment property faster.

700 percent more property views

Developed by European automated social media marketing specialists CCT Marketing, Amplify is delivering an average of 700% more property page views on than traditional digital marketing systems.

The platform achieves this terrific success rate by utilising social media platforms such as Facebook, Instagram, LinkedIn and the Google Ad network to reach more buyers. Some of our offices have recorded as much as 60% more buyer enquiries since switching to Amplify.

Moreover, when we pretested Amplify, it achieved average click-through rates of 12% and average reading times of 2.16 minutes per online property advertisement. These results compare brilliantly with the average real estate industry click-through rate of 0.98%[i] and closely mirror successful results from overseas.

Multiple advertising is central to Amplify’s point of difference

Amplify is a gamechanger as this intelligent technology is switching the way we market a property listing. Rather than expecting buyers and tenants to find us, with the power of Amplify behind us, we can proactively find genuine buyers and renters for your properties.

Amplify’s success owes to its capability to create and stream up to 72 different ads for local property listings across multiple online sites, using uploaded images and professionally written advertising copy. The platform then delivers buyers a variation of the advertisement aligned with the features they look for in a property, whether it’s the kitchen, bathroom, a swimming pool in the backyard or proximity to a school or hospital.

Even some of our agents specilaising retirement villages have gained additional success communicating with the adult children of older retirees through Amplify. Adult children often have an essential role to play in the decision by their parents to downsize the family home. We can reach these adult children through social media and Amplify.

Better still, by re-targeting people based on their search profile, we’ve found Amplify is converting some passive buyers into active real estate consumers. For a myriad of reasons buyers drop out of the market, but through re-targeting, we can get them back into buying mode and interested in your property.

Amplify provides a live dashboard that delivers real-time analytics and insights direct to their smartphone, tablet or desktop. This timelier access offered by Amplify is another gamechanger for vendors and landlords that will put them ahead of those owners who choose to list a property with other real estate agents.

If you are looking to sell your property faster this winter – and who isn’t? – I’d urge you to talk to your local Raine & Horne residential or commercial agent today about Amplify.

[i] Source: Spark Media 2017 Social Media Report