Leading Ayr real estate firm chooses Raine & Horne to support rapid growth

JUNE 11, 2019

A rapidly growing independent in Far North Queensland with a surging rent roll has linked with Raine & Horne to provide its landlords with the highest level of service and the latest in real estate technology.

Anderson Real Estate was established by former financial planner Peter Andersen, his sales whiz wife, Nora and their daughter Laura in 2013. Mrs Andersen started in real estate sales in 2005 and worked with several independents before launching into business with her husband.

“We have grown our property management business both organically and by buying several rent rolls from former competitors,” said Mr Andersen.

This purchase included securing the property management business of a global property network located in Ayr. The selling principal Matt Strano continued in rural sales with the Andersons, which enabled the independent firm to develop a reputation for servicing all sectors of the local property market.

“Initially we built the business on the back of Nora’s residential sales expertise and Laura in property management, but property management has grown to such an extent that we now need the backup of a major corporate such as Raine & Horne to do our landlords justice.

“Our business isn’t a small backyard operation anymore, and we need the systems, processes, and technology offered by our new group.

“General Manager of Raine & Horne Steve Worrad was instrumental in us buying a rent roll in Ayr four years ago. He’s always stayed in touch and we were impressed with Raine & Horne’s offer, so we went with them.”

Mr Andersen said the group’s exclusive digital marketing platform, Amplify, and the first-to-market digital appraisal kit Digikit are very impressive. “We have already listed six properties through Amplify and are monitoring the platform closely.”

Looking ahead to the remainder of 2019, Mr Andersen, a former Queensland table tennis champion, says the Ayr market is close, if not at the bottom of the cycle.

“Interstate investors are back in our market, which is a sure sign they have identified value in Ayr property – and why not when there have been entry-level houses sold from $60,000?

“Over the next year, it’s fair to expect we will start to see some capital growth, while investment yields of 5% are also catching the attention of savvy investors.

“A potential 25 basis point cut to official interest rates this week or later in winter coupled with the Australian Prudential Authority’s call on lenders to scrap the 7% mortgage interest rate test won’t hurt our market’s prospects either.”

Angus Raine, Executive Chairman, Raine & Horne, is delighted that Mr and Mrs Andersen have agreed to join the 136-year-old family owned and operated business.

“Peter and Nora operate the best sales office in Ayr, and it is one of the region’s fastest growing family businesses in one of Australia’s most prominent sugarcane belts.

“It’s therefore pleasing our firm has returned to this strategic Queensland market and I look forward to working with Peter and Nora to deliver our suite of products and services such as Amplify and Digikit to homeowners, investors, buyers, and tenants.”

For all your sales and property management needs in Ayr and the surrounding region, contact Raine & Horne on 07 4783 5695.