Off-market sale bucks Central Coast property trend

A local buyer has paid $630,000 for a generous three-bedroom townhouse in Point Frederick on the Central Coast of NSW as part of an off-market transaction.

“While some heat has come out of the market, we found a buyer for the townhouse located at 3/4 Duke Street, Point Frederick even before we’d taken photos or prepared a floorplan,” said selling agent, Kristian Bingham, Sales Manager at Raine & Horne East Gosford.

“We have a very extensive database of active buyers, and in this tight market, we keep close tabs on who is buying and who is selling in our core area.

“The eventual buyers sold a house in East Gosford recently, and I knew from my regular contacts over several months that they were enthusiastic about downsizing to Point Frederick.

“Strong agents in this market will win over qualified buyers, as they make sure they work hard to show them every option available on the market that might suit them.

“Not only did we sell the townhouse in rapid-fire time, but it sold well-above a valuation price organised before the vendor’s decision to sell.”

The speedy sale demonstrates the lengths the best real estate offices will go to meet the needs of buyers and sellers. Mr Bingham said, “It’s fair to say agents haven’t been required to work hard to find buyers over the last five years.

“But these days, committed buyers are gold, and we are providing them with a high level of customer service backed by consistent communication.”

To this end, Raine & Horne has launched Amplify, a world first initiative in digital marketing that uses artificial intelligence (AI) technology and social media platforms to match active and passive buyers with a property.

Amplify has enabled the entire global real estate network to promote and sell over 6,500 listings through social media in the last 12 months.

“We are using Amplify along with our database to list and sell properties including 136 Enterprise Drive, Fountaindale, which sold for close to $1.2 million,” said Mr Bingham.

“We marketed it through Amplify using Facebook and found a buyer who was not looking on the traditional real estate websites. Using Amplify saved the vendor a significant sum in marketing fees and produced a sale quicker than we expected.”

Mr Bingham also singled out another marketing initiative, Digikit, for praise. Launched in 2018, Digikit is a ground-breaking, digital interactive sales and property management proposal platform. A first of its kind for the property industry in Australia, the innovative listing kit is exclusive to Raine & Horne. Mr Bingham added, “Digikit makes us look very sharp when we take it to listing presentations for vendors.”

Apart from investing in the latest technology, Raine & Horne is scoring goals in Gosford, East Gosford and surrounding suburbs because of the experience and scale of its team. “We employ 12 sales agents between our Gosford and East Gosford offices which makes us one of the biggest sales team in the 2250 postcode. 

“We also employ multilingual agents and are expanding our team in 2019 despite the current market challenges. It’s exciting times for our business and all buyers and owners in the Gosford region.”

For all your sales and property management needs in Gosford and East Gosford surrounding suburbs, contact Raine & Horne Gosford on 02 4324 7744 and Raine & Horne East Gosford on 02 4323 4433.