Leading real estate group Raine & Horne has today formalised its social and corporate responsibility activities with the launch of the Raine & Horne Foundation that will support a selected number of charitable organisations annually.
As part of the launch, the Raine & Horne Foundation has announced it will be helping to combat homelessness by partnering with a fantastic not-for-profit charity called Dignity.
The Raine & Horne Foundation will be supported by contributions to the marketing fund by Raine & Horne’s 300 plus global network. The new Foundation’s board will include Raine & Horne’s Franchise Advisory Council (FAC), Raine & Horne Holdings directors, Executive Chairman Angus Raine, and Doug McCluskey.
“The Raine & Horne Foundation will now receive 10% of the marketing fund annually with the express purpose of working with several selected charities. It’s an amazing opportunity for all Raine & Horne offices to contribute to the progress of Australia,” said Mr Raine.
“Raine & Horne has collaborated with many charitable organisations for almost 140 years, and the establishment of the Foundation formalises this support and will ensure we continue to be very strategic with the causes we support.
“With the launch of The Raine & Horne Foundation, we’re continuing to expand our longstanding reputation for helping those in need outside of business hours.”
Mr Raine continued, “On this basis, it stands to reason that we are launching the Foundation by supporting an outstanding organisation such as Dignity that is taking the fight to homelessness.”
Ms Anjee Hopton, National Marketing Manager, Raine & Horne Group, echoed Mr Raine’s sentiments: “You only have to walk the streets of our capital cities and regional towns to see this tragic situation for yourself, which has been magnified over the last 15 months.
“It’s truly heart-breaking, and we want to do whatever we can as a real estate group to lend a hand by supporting the fantastic work of organisation such as Dignity.”
The Raine & Horne Group will also assist the Foundation, its offices, and its charitable partners with a significant investment in traditional and digital marketing assets and support, Ms Hopton added.
Founded in 2015, Dignity’s unique approach is underpinned by dignified care for people experiencing homelessness from a mum and her three-day-old baby to a 90-year-old gentleman. The charitable organisation operates 14 guest homes, provides shelter for up to 180 Australians every night of the year, provides 10,000 meals a month and over the last 6 years has supported 65,000 Australians at risk of or experiencing homelessness.
Ms Suzanne Hopman, CEO of Dignity is delighted that the Raine & Horne Foundation has chosen Dignity as its inaugural community partner commenting, “Raine & Horne’s partnership will provide us with the opportunity to support and empower even more people at risk of or experiencing homelessness to prevent, respond to and end their homelessness.
“By providing essential services, such as a safe place to stay, nourishing food and new clothes, we walk alongside people on their journey back ‘home’.
“We believe we can collaboratively end homelessness in Australia, our ultimate aim is to do just that,” Ms Hopman added.
To help Dignity empower Australians experiencing homelessness, visit www.dignity.org.au.