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Raine & Horne's dynamic Denmark expansion clocks up unprecedented sales success in just four weeks

March 12, 2024

Rapidly expanding Raine & Horne is thrilled to announce the expansion of its office footprint in Western Australia with the opening of a new office in Denmark. 

This strategic move follows the successful acquisition of an established independent firm in Denmark by experienced principals John and Julie Hetherington. Mr and Mrs Hetherington jointly own Raine & Horne Great Southern, which operates additional offices in Albany and Kojonup.

According to Mrs Hetherington, the decision to expand Raine & Horne Great Southern into Denmark was influenced by the regional town’s booming real estate market, the proximity to the regional hub of Albany, and other real estate firms moving out of town.

“We saw a tremendous opportunity in Denmark, not only because of the market dynamics but also the chance to be deeply embedded in the community,” Mrs Hetherington said. 

Strong local expertise propels Raine & Horne Great Southern’s expansion into Denmark

The expansion into Denmark brings two well-entrenched real estate professionals into the Raine & Horne Great Southern team. 

Denmark local Jane Hockley, with a successful 25-year career in real estate, joins from an Albany-based competitor, bringing her wealth of experience in the region and a robust history of success. Brett Lukey, a renowned figure in Denmark’s real estate landscape since 2009, is also an essential team member with over 40 years of local sales and property management expertise.

“We are excited to welcome Jane and Brett to our team. Their local knowledge, extensive experience, and commitment to excellence perfectly aligns with Raine & Horne’s values,” Mrs Hetherington said.

The newly formed team, which also includes an administrator, has hit the ground running in Denmark, achieving remarkable success in just four weeks. The team has already facilitated the sales of four local properties, showcasing the immediate impact of their presence in the area.

These include 61 Beaufortia Gardens, Denmark, which has changed hands for $1.1 million[i], and a quaint timber home at 16 Dunskey Place, Denmark, that sold for $500,000[ii]. The team also sold a neat-as-a-pin 3x1 north-facing home at 1/28 Rockford Street, Denmark, for $450,000[iii] and a three-bedroom house at 134 Minsterly Road, Ocean Beach, for $650,000[iv].

“In particular, Brett is on fire right now. He is listing and selling like it’s going out of fashion,” Mrs Hetherington said. 

Regarding the local real estate market, Mrs Hetherington remarked, “We’re seeing many people moving here from Perth because Denmark has a vibe reminiscent of the Margaret River.

“There are lovely wineries and restaurants, and people are selling up in Perth and shifting here for a lifestyle change. 

A local hub with community commitment

Recently acquired by Mr and Mrs Hetherington, Raine & Horne Great Southern’s Denmark office, located at Shop 3, 27 Strickland Street, is set to become a central hub for the community. The office in Denmark not only signifies a business expansion for Mr and Mrs Hetherington but also reflects their genuine dedication to understanding the local market’s unique needs.

Mrs Hetherington explained, “The key is that you’ve got to have someone from the community like Jane and Brett who knows what’s happening.

“We’re not just opening an office – we’re establishing a home in Denmark. Our team is ready to contribute to the vibrant local real estate landscape and build lasting relationships with the community.”

Mrs Hetherington also expressed her undeniable satisfaction since joining Raine & Horne, citing it as a driving force behind the couple’s current expansion endeavours.

“The brand itself is outstanding. The resources and tools we have, including access to social media templates, has completely streamlined our business. And the support has been great from head office.”

For all your residential sales and property management needs in Denmark and surrounding regions, contact Raine & Horne Great Southern on 08 9842 9550.

[i] https://www.raineandhorne.com.au/greatsouthern/properties/61-beaufortia-gardens-denmark-6333-western-australia

[ii] https://www.raineandhorne.com.au/greatsouthern/properties/16-dunskey-place-denmark-6333-western-australia


[iv] https://www.raineandhorne.com.au/greatsouthern/properties/134-minsterly-road-ocean-beach-6333-western-australia