An exclusive social media marketing platform has proven to be a success for the Raine & Horne network, allowing it to significantly increase its online presence, according to a report by property website REB, with vendors sure to be the big winners.
Raine & Horne launched Amplify, a social media marketing platform for reaching active and passive buyers, in February this year.
The software, from Danish company CCT, uses social channels including Facebook, Instagram, Google Ad and LinkedIn for commercial property.
In three months, over 1,000 listings across the network have used Amplify, Executive Chairman of the Raine & Horne Group, Angus Raine told REB. “The results have been exceptional. The average reading time is more than two minutes, and the click-through rate is 12%, compared with a real estate industry average of 1%,” he said.
Raine & Horne Marrickville, one of the brand’s best-performing offices nationally, has recorded a seven-fold increase in buyer enquiries since Amplify launched.
Angus said that the launch had been a tremendous success and he was excited to see how far it could go. “This is a stunning success, and we will be ramping up our marketing over the coming months as we are already seeing consumers requesting social media strategies to reach both local and overseas markets."