Central Coast property sells through Facebook for $810,000

Media release - 6th November, 2014

  • A Sydney buyer has secured an off-the-plan apartment in Terrigal for $810,000 after responding to a Facebook marketing campaign
  • Email is considered yesterday’s technology, with many buyers and tenants now preferring more contemporary platforms such as Facebook

A leading NSW Central Coast real estate firm has unlocked the secret to monetising social media with the sale of an off-the-plan property by the use of Facebook.

Scenic TerrigalRaine & Horne Terrigal/Avoca Beach has sold the apartment in the ‘Scenic Terrigal’, a residential development located at 65 Scenic Highway, Terrigal for $810,000 via the social media phenomenon.

“With over 1,000 likes on our Facebook page – facebook.com/raineandhorne – and with new features which enable friends to search, rank and share properties for sale and for rent, we are not surprised we have secured our first property sale via Facebook, and a first for our region,” says Brett Hunter, General Manager, Raine & Horne Terrigal/Avoca Beach.

“The initial buyer enquiry came through Facebook, with questions answered by us via the social media platform’s chat facility. Meetings were booked, prices negotiated and a deal struck for a final purchase price of $810,000.”

The 3-bedroom, 2-bathroom apartment comes with a 2-car garage and glimpses of the water and beach, and is perched in the very popular Terrigal Bowl.

“The apartment is one of eight luxury units in Scenic Terrigal, which are all available for sale,” says Mr Hunter.

Raine & Horne Terrigal/Avoca Beach selling agent, Cameron Clayton, says, “Email is considered old-fashioned now, with many buyers and tenants preferring to work with us via faster, more contemporary platforms such as Facebook.

“The sharing of videos through Facebook is also a massive way for us to engage with new buyers,” says Mr Clayton, who commissioned a bespoke website – scenicterrigal.com.au – to showcase the Scenic Terrigal development.


For further media information contact:

Brett Hunter, General Manager, Raine & Horne Terrigal/Avoca Beach on 0410 630 222

Andrew Harrington, National Communications Manager, Raine & Horne on (02) 9258 5400