Leading independent joins Raine & Horne to tap Queensland population growth
Queensland’s population growth milestone central to the launch of Raine & Horne Birkdale
- Joining Raine & Horne will drive new more property managements to the new firm
- Raine & Horne’s cutting-edge marketing such as Amplify that is attracting millions of consumers to the brand is a plus for the firm's latest principal
- Queensland’s population growth milestone central to the launch of Raine & Horne Birkdale
Birkdale, Queensland (4 June 2018) A boom in property buyers and investors from Sydney and Melbourne has influenced an independent property firm in Brisbane’s Redland City region to switch to leading global Superbrand Raine & Horne.
“Queensland's population is projected to reach 5 million this month, according to the Australian Bureau of Statistics,” says Stephen Anderson, Co-Principal of Raine & Horne Birkdale, which launched this month.
Mr Anderson will be responsible for business administration at Raine & Horne Birkdale, while his business partners Marie Dodds will oversee property management, with Damian Dodds and JeanPierre De La Vega accountable for the sales operations.
“Many of our state’s new arrivals hail from New South Wales and Victoria where Raine & Horne is a well-known brand.
“We’ve also recognised that more southern state investors are seeking property in Birkdale, Redlands, and surrounding suburbs, which is driving up sales and property management activity.
“We’re already smashing property management under the leadership of Marie Dodds. However, to help build our rent roll further, we’ve decided to hitch ourselves to a major brand that has a great reputation with investors from the southern states.”
The economies of scale
Mr Anderson says that apart from the familiarity of Raine & Horne to southern buyers, other aspects of operating under the banner of the 135-year-old global brand such as commercial longevity cost savings and group marketing appealed.
He explains, “Raine & Horne seems like a good fit for our business as it gives us the tools we need to make a bigger splash in Birkdale and surrounding suburbs.
“We’ve seen a lot of independents start and fail, and Raine & Horne has been in business for such a long period, it seems like a sound decision.”
Mr Anderson adds, “As an independent, you spend a fortune designing your artwork and signs. At Raine & Horne, you click a few buttons, and it’s all done for you through the group’s marketing systems.
“Our branding at Initial used a nice teal and grey, but it doesn’t compare to the striking gold and charcoal display banners issued by Raine & Horne that you just can’t miss.”
Commitment to digital technology
The launch of Amplify, a leading-edge technology harnessing the power of digital marketing has also impressed Mr Anderson.
Developed by European automated social media marketing specialists CCT Marketing and released in Australia exclusively for Raine & Horne, Amplify is a ground-breaker for property sales in Birkdale as it utilises Facebook, Instagram, LinkedIn and the Google Ad network to reach more buyers.
“Amplify has helped the Raine & Horne website’s SEO move up some places, and the click-through rates are closer to 12% compared to the industry average of 1%. This activity has translated to a surge in appraisals and buyer enquiries,” says Mr Anderson.
Already 8 million Australians have been exposed to the Raine & Horne brand because of Amplify since March with more than 1 million taking the time to review a property through the platform.
“We’re enthusiastic about the possibilities afforded by Amplify and feel it will enable vendors in Birkdale to sell their properties faster.”
For all your sales and property management needs, visit Raine & Horne Birkdale at Shop 4, 112 Birkdale Road Birkdale or call them on (07) 3086 0033.
For further media information contact:
Stephen Anderson, Principal of Raine & Horne Birkdale on 0432 179 233
Kim Pilkington, Communications Executive, Raine & Horne Group on 02 9258 5400