Low-cost digital marketing is supporting vendors achieve sales

JANUARY 24, 2019

Recently, a Toowoomba vendor used Amplify, Raine & Horne’s exclusive digital marketing platform and spent just $120 to list and sell a unique 14-acre equestrian paradise at 2480 Kingsthorpe-Haden Road, Goombungee.

In only 28 days, listing agent Geoff Martin, Property Sales Consultant, Raine & Horne Toowoomba sold the property with an Amplify campaign reaching 5,608 active and passive buyers

Angus Raine, Executive Chairman, Raine & Horne explains, “Amplify uses Facebook, Instagram, and the Google Ad network to target more active and passive buyers who are increasingly using social media platforms.”

Market conditions call for Amplified marketing strategies

Softer conditions in some markets in Australia coupled with a continued cautious approach by the banks to lending, has resulted in a dramatic change in vendor and buyer expectations, according to Mr Raine.

“For the first time in many months, appraisal and listing numbers have grown simultaneously, while the time taken to sell properties has, in some areas, doubled.

 “Given the prevailing market conditions our agents, for example, are using their databases extensively, and engaging with buyers by using our exclusive and cost-effective Amplify to enhance their social media content and to target specific buyers, which is producing more off-market sales.”

Low-cost and high-yield exclusive marketing platform

“Priced as a practical option for all clients, Amplify is pragmatic and convenient – over 5,000 Raine & Horne listings have been marketed using Amplify since launching in March 2018,” adds Mr. Raine.

The Amplify program provides agents and their vendors with real-time results and has dashboard functionality that is easy to share.

“Amplify has helped lift our website’s SEO and increased our property page views on rh.com.au by 700%. It’s a significant marketing tool for our sales agents too, with average agent views increasing by 120% since March.”