Experienced agent and property valuer Wayne Rex has today returned to general real estate sales by launching Raine & Horne Marcoola to service the northern section of the Queensland Sunshine Coast.
An established property development specialist and former Queensland Property Council President, Mr Rex is opening the new office in conjunction with his wife Penny who recently owned the prominent small business “Rex & Turtle Barber” in nearby Coolum Beach.
As part of the new business, Mr and Mrs Rex, who are long term Marcoola residents, are folding the local branch of their boutique independent property advisory, valuation, and off-the-plan sales business Dodds & Bumbu into Raine & Horne Marcoola. This will enable the new office to support the marketing of an array of major master planned community and residential land subdivisions in South East Queensland.
“Our office in Marcoola which is involved in residential project marketing launches and off-the-plan sale campaigns will now operate as Raine & Horne Marcoola and will also offer general real estate sales services focussing on the northern end of the Sunshine Coast,” Mr Rex said.
The move to open a general sales business is a natural progression for Mr Rex, who has enjoyed a long association with Marcoola and the wider Sunshine Coast Region since the early 1990s in property development, valuations, and land sales.
“Most importantly the entire staff at Raine & Horne Marcoola are locals and know the northern part of the Sunshine Coast intimately. We are fortunate that all our staff reside in the surrounding beachside suburbs of Marcoola, Mt Coolum, and Yaroomba and all are well known in the local community.”
Point of difference – valuations
Key members of the sales team at Raine & Horne Marcoola are experienced registered valuers, which will be a major point of difference for the fledgling agency business.
Mr Rex explains, “As a registered valuer we won’t be giving vendor appraisals, but rather we will be providing a competent valuation by industry qualified professionals. Both vendors and buyers expect qualified professional advice from seasoned industry professionals."
Apart from bringing additional pricing rigour to the Marcoola and surrounding beachside property markets, Mr Rex believes local property owners will appreciate the additional professional competency. “We will always try to get the best price for our vendors, as long as they are prepared to take our reasoned professional advice.”
The backing of Raine & Horne
Linking with Raine & Horne will also help differentiate the new business from its competition with real estate consumers the major beneficiaries, Mr Rex explained.
“We chose Raine & Horne after speaking with several networks because they came across as very professional and genuine. There was no hard sell.
“I’ve known Steve Worrad, the General Manager of Raine & Horne in Queensland for a long time and admire the firm’s commitment to ethics and honesty, and I believe they have an excellent offer in terms of their digital marketing services such as Amplify, CompassPlus, their branding and other systems.
“It also impressed us that they have a young team in head office that is dealing with all these functions. It was a logical choice.”
The Mr and Mrs Rex also weighed up the possibility of operating as an independent office. “There is more benefit in the general agency space of being part of a major network such as Raine & Horne,” confirmed Mr Rex.
“Besides why wouldn’t you link with a network that has been operating in the general agency space for 137 years. Raine & Horne’s longevity is especially important to us.”
Influx of buyers shifting to Marcoola and northern coastal villages
Mr Rex reports a massive influx of upgraders shifting from the southern end of the Sunshine Coast, and in particular from areas south of the Maroochy River to Marcoola and the adjacent northern coastal villages.
This relocation is increasing demand for three and four-bedroom homes priced between $700,000 - $1.3 million on blocks of 500-700 square metres. Quality beachfront homes in the region can fetch up to $3 million.
“The southern part of the Sunshine Coast is very urbanised, and sea changers want to escape the sprawl by moving north of the Maroochy River, which makes our move into general real estate sales extremely timely.”
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