Raine & Horne launches new marketing campaign

Raine & Horne has launched a brand advertising campaign in NSW and ACT, the first campaign designed for the company by The Property Agency, a specialist unit of Ideaworks.

The campaign features a series of vignettes that showcase Australian home buyers and sellers, investors and landlords, along with the role Raine & Horne plays in helping them achieve their real estate objectives.

"Today, most people think of Raine & Horne as a great Australian real estate firm. We are certainly proud of our leadership in residential and commercial property sales and management as well as financial services, but when you consider Raine & Horne helps tens of thousands of owners, buyers and tenants in NSW and ACT every year as well as employing around 1,500 real estate professionals, there's still plenty that people can learn about Raine & Horne," said Angus Raine, CEO, Raine & Horne.

The brand campaign introduces the theme line ‘You & You’ to communicate Raine & Horne’s focus on helping ‘each & every’ individual with his or her unique circumstances. It draws upon Raine & Horne’s heritage as an icon in Australian real estate.

"This is an assertive and creative brand campaign which will launch Raine & Horne perfectly into the new decade," said Mr Raine.

"We decided the best way to reaffirm Raine & Horne’s position as the leading real estate company in NSW & ACT was to simply tell it like it is. But rather than focus on our broad range of real estate services, the campaign concentrates on what we make possible on behalf of our customers and clients."

The campaign, which includes radio and online media components, will run in Sydney and regional media across NSW and ACT.

The first online banner ads ran over the weekend on www.realestate.com.au and www.domain.com.au. The first radio ads ran yesterday on Nova 96.9, Vega 93.3FM, 2GB 873AM and Mix 106.5 FM.

Property Agency Director, Bob St. Julian said it is advertising that will connect with Raine & Horne’s customers and clients. He added, “We are also seeking to provide a far more engaging style of communication than simply the traditional information based advertising.

“The ‘You & You’ marketing campaign will have excellent cut through with the audience beyond our 30 second recorded radio commercials via the extensions we have negotiated such as live reads and The Raine & Horne ‘Market Minute’,” said Mr St Julian.

Raine & Horne is an iconic Australian property firm, with more than 370 offices worldwide.

Also an established Superbrand along with the likes of Qantas, Vegemite, Woolworths and Myer, the company has four distinct property service brands including Raine & Horne Residential, Raine & Horne Commercial, Raine & Horne Financial Services and Raine & Horne Rural.

For further media information contact:

Angus Raine, CEO Raine & Horne, Ph: 0409 920 697

Alana Drivas, Marketing Communications, Raine & Horne

Ph: (02) 9258 5448

The campaign features a series of vignettes that showcase Australian home buyers and sellers, investors and landlords, along with the role Raine & Horne plays in helping them achieve their real estate objectives.

Raine & Horne CEO Angus Raine said that the brand campaign introduced drew on the organisation's heritage as an icon in Australian real estate.

"Today, most people think of Raine & Horne as a great Australian real estate firm," Mr Raine said.

"We are certainly proud of our leadership in residential and commercial property sales and management as well as financial services.

"But when you consider Raine & Horne helps tens of thousands of owners, buyers and tenants in NSW and ACT every year, as well as employing around 1500 real estate professionals, there's still plenty that people can learn about Raine & Horne.

The campaign's theme line ‘You & You’ aims to communicate Raine & Horne’s focus on helping ‘each & every’ individual with his or her unique circumstances.

"This is an assertive and creative brand campaign which will launch Raine & Horne perfectly into the new decade.

"We decided the best way to reaffirm Raine & Horne’s position as the leading real estate company in NSW & ACT was to simply tell it like it is. But rather than focus on our broad range of real estate services, the campaign concentrates on what we make possible on behalf of our customers and clients."

The campaign, which includes radio and online media components, will run in Sydney and regional media across NSW and ACT.

The first online banner ads ran over the weekend on www.realestate.com.au and www.domain.com.au. The first radio ads ran yesterday on Nova 96.9, Vega 93.3FM, 2GB 873AM and Mix 106.5 FM.

Property Agency director Bob St. Julian said it was advertising that would connect with Raine & Horne’s customers and clients.

“We are also seeking to provide a far more engaging style of communication than simply the traditional information based advertising," Mr St. Julian said.

“The ‘You & You’ marketing campaign will have excellent cut-through with the audience beyond our 30-second recorded radio commercials via the extensions we have negotiated such as live reads and The Raine & Horne ‘Market Minute’.

Raine & Horne is an iconic Australian property firm, with more than 370 offices worldwide. Also an established Superbrand along with the likes of Qantas, Vegemite, Woolworths and Myer, the company has four distinct property service brands including Raine & Horne Residential, Raine & Horne Commercial, Raine & Horne Financial Services and Raine & Horne Rural.

For further media information contact Angus Raine, CEO Raine & Horne on 0409 920 697 or Alana Drivas, Raine & Horne Marketing Communications on (02) 9258 5448.