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Raine & Horne opens new office in Perth commuter belt suburb

Media release

Perth, WA (10 April 2018) – Australia’s fast-growing real estate group Raine & Horne has opened a new office in Ellenbrook, a commuter belt suburb of Peth, which is 45 kilometres northeast of the central business district.

Ron Lyster, an experienced local real estate agent and property development manager will lead Raine & Horne Ellenbrook. Mr Lyster has switched to Raine & Horne from another leading real estate group.

“Ron has been a real estate principal since January 2005 when the now Raine & Horne Ellenbrook opened,” said Craig Abbott, General Manager WA, Raine & Horne.

“Ron joins us with over 25 years in the property development experience with LWP Property Group, Multiplex, Satterley Property Group, Yaran Property Group in addition to his real estate sales experience. Ron’s knowledge and expertise in property development are perfect given there are extensive tracts of off-the-plan developments around Ellenbrook attracting the attention of first home buyers.”

According to data from Raine & Horne Ellenbrook, up to 40% of buyers are first home buyers, although Mr Abbot said that there is a good proportion of rural downsizers shifting to the fringe Perth suburb. “It's not just the young families who are moving to Ellenbrook,” he said.

“Since Ellenbrook is on the outskirts of the metropolitan area, you're also getting country people from the land seeking to downsize to a 500-800 square metre block. So, Ellenbrook caters to a couple of different types of property demographics.”

Mr Lyster attributes his decision to join Raine & Horne to his developing relationship with the group’s senior executives. Mr Abbott provided the newest Raine & Horne principal with some advice about the management of his rent roll. “I liked Craig’s approach and the decision to switch to Raine & Horne developed from there”.

“He’s given me a great insight into Raine & Horne, which is significant real estate brand on the east coast of Australia and is now making more inroads in Western Australia.

“I believe that opening a Raine & Horne office will be a good move as it will provide a fresh approach to real estate for the Ellenbrook area, particularly with the group’s focus on cost-effective digital technologies and social media marketing.

“My final decision to switch allegiance was made after I met Raine & Horne CEO Brian Reid, who is very down to earth. Brian’s approach impresses me as it’s not hierarchical.”

Mr Lyster said that Ellenbrook’s affordability is attracting first time buyers. “It’s possible to buy small blocks from 400 square metres for around $200,000, while established homes are selling for about $400,00,” he said.

Infrastructure improvements auger well long-term for property in Ellenbrook, an integral part of the City of Swan and the famous Swan Valley vine region, noted Mr Lyster.

“Ellenbrook locals can find work opportunities close by in suburbs such as Midland, Wangara and Bullsbrook, while the Tonkin Highway extension, which is underway will reduce commute times to Perth significantly.

A proposed train station connecting the suburb to Perth would also be good news for those considering Ellenbrook real estate, said Mr Lyster.

“This proposal has been bandied around for many, many years, and it would be good to see the government make a train station at Ellenbrook happen.”

Raine & Horne Ellenbrook is located at 40 Main Street, Ellenbrook and can be contacted on (08) 9297 2733.


For further media information contact:

Ron Lyster, Principal Raine & Horne Ellenbrook 0417 992 664