Raine & Horne pitches in to sell your backyard
Media release - 18th August, 2015
Already on a winner thanks to strong property markets around Australia, owners considering a residential sale can now score a holiday to some of Australia’s most iconic destinations thanks to leading real estate group, Raine & Horne.
As part of Raine & Horne’s innovative marketing campaign, ‘Your Home. Our Backyard’, vendors who list their residential properties with the Superbrand before 30 November, 2015, can win 1 of 8 holiday packages worth $5,000 each to four different holiday meccas – The Whitsundays, The Red Centre, Margaret River and Tasmania.
“‘Your Home. Our Backyard’ is a concept we introduced in the first half of this year, and it speaks to the idea that a Raine & Horne agents are local and passionate about where we live and where we work,” says Angus Raine, Executive Chairman, Raine & Horne.
“The campaign also highlights the fact that a Raine & Horne agent knows everything there is to know about selling, buying or investing in a property in the communities where they work.
“Add the support of a globally recognised Superbrand such as Raine & Horne, along with the opportunity to win a holiday to some of Australia’s most popular holiday destinations, and listing a home for sale with one of our agents before the end of November seems like a logical step to me.”
Home owners will be automatically entered into the ‘Your Home. Our Backyard’ competition by listing their residential property exclusively with Raine & Horne.
Two winners will be drawn each month and they can choose from 4 different destination packages – The Whitsundays, The Red Centre, Margaret River and Tasmania.
The competition will be supported by a TVC campaign in regional NSW and Queensland, and will be heavily promoted via catch-up TV (digital) pre-roll and digital channels, according to Melissa Chapman, Marketing Manager, Raine & Horne.
“Our network is well and truly behind the campaign and each office will deliver at least 10,000 DLs to letterboxes in their local areas, and we have created a range of templates for local area marketing and advertising,” says Ms Chapman.
For further media information contact:
Angus Raine, Executive Chairman, Raine & Horne, on 0409 920 697
Andrew Harrington, National Communications Manager, Raine & Horne, on 02 9258 5400