Marketing Strategies

Marketing Strategies

We pride ourselves on being forward-thinking and taking the initiative. That’s why when we market your home, we use a varied range of methods with personalised and professional service.

Many agencies may charge you costs upfront whether you list exclusively or with an open listing.

When you list exclusively with Raine and Horne Innisfail, we don’t believe in charging you upfront for your dreams!

Digital Marketing - Amplify

Digital Real Estate Marketing in Innisfail

Exclusive to Raine & Horne Amplify attracts more buyers, increases exposure and guarantees better results for your property. Amplify uses the latest in digital marketing technology to market your property.

It places property ads across social media sites and search engines including Facebook, Instagram and Google, targeting audiences based on their online profile and behaviours.

Amplify creates up to 72 different online Ads, putting your property ahead of the competition. This advanced technology learns and evolves in real-time.

Attract more buyers, increase exposure and get better results for your property with Amplify.

Better marketing attracts more buyers and achieves a better price. It’s as simple as that! We have the experience, the research and the market knowledge to create an effective marketing campaign utilising traditional and digital advertising solutions for your property.

Internet Marketing

We offer a premium internet marketing service, to ensure your property has the most exposure and stays on top in your area.


To name just a few. 

The best part is, if you list exclusively with Raine & Horne Innisfail, your property is advertised now and paid for when your property is sold!

Local Marketing

The majority of buyers come from relatively nearby, making local marketing an essential part of your sales campaign.

Local Real Estate Marketing

Typically, your campaign will include:

  • Eye-catching sign boards and pointer signs for open homes
  • Quality brochures to hand out at open homes
  • Letterbox drops in surrounding areas

As a part of the creative process, we can organise professional photography to give your property a visual edge in all media.

Our Shop Front

Our Raine & Horne Innisfail office is strategically located on the main highway, creating excellent exposure for our business, as well as our client's properties. It also allows easy access for buyers to visit us. 

Print Media

We also have access to a range of print media marketing mediums, that will ensure your property marketing reaches every possible buyer available. Options include but not limited to the following:

  • Innisfail Advocate
  • Cairns Post
  • Courier Mail

Database Marketing

Many of our buyers are still looking for their dream property and we are constantly alerting them using our state of the art online CRM (customer relationship manager) CompassPlus.  Our database and buyer matching tool is an invaluable asset for our vendors, our database comprises qualified buyers just waiting for the right property. We alert suitable buyers of your property’s availability and also regularly sell properties by this method alone.